Included with every site that has an admin panel
Talk to your website.
Change your own site by telling Claude what you want, from the phone in your pocket. No screen to find, nothing to learn, and no emailing us about a price change and waiting until Thursday.
“Move Tuesday's beginners class to 7pm.”
The timetable changes, and so does every page that shows it.
“Put this up as an event.”
Sent with a photo of a poster from the camera roll. Read, added, live.
“Take £5 off the kids membership.”
Changed everywhere the price appears, in one go.
“Add Sarah to the coaches page.”
Photo resized, alt text written, published.
Two minutes to set up, once.
- 01
Add a connector in your AI app
Paste in a link we send you. It is the same screen you would use to connect a calendar.
- 02
Sign in, once
With your own account, so what you can change is what you were already allowed to change.
- 03
And that is the setup finished
From then on you just talk to it. It works on Claude's free tier, on the phone in your pocket. There is no subscription to add.
It is not a second way in.
Every site we build already has an admin panel. This sits on top of the same rules rather than around them, which is the part that makes it safe to hand to your staff.
The difference, put plainly
A normal CMS: log in, find the right screen, remember how the interface works, then make the change.
This: say what you want, in the middle of doing something else.
What it is not for.
Small, well-scoped changes
Prices, times, a new fighter, an event, swapping a photo. The things that come up weekly.
Not redesigns
Layout and design decisions are not edits, and it will not pretend otherwise. That is still a conversation with us.
Big photos may need one more tap
Most go straight through. A very large one occasionally needs sending a second way.
It does what it is asked
It is an editing tool, not something running on its own in the background. Nothing happens that nobody asked for.
How it is built
It runs on MCP, the open standard Anthropic published for connecting assistants to real tools. That matters for one practical reason: it plugs into the app you already have, rather than being a chatbot we bolt onto your homepage.
Each site gets its own, and each person signs in as themselves. It calls exactly the same code the admin panel calls, so the checks, the permissions and the record of who changed what are shared rather than written twice. That is why it cannot drift out of step with the panel.
Built for Claude, which works on the web, on a desktop and on a phone. ChatGPT can connect too, but it is more restricted, so we set clients up on Claude first.
Easier to show than to describe.
Or email hello@brannoch.com. It takes about twenty seconds to show.