Services — 01 of 06
Brand & design
A name, a mark, a palette and a type system, plus the rules that keep it consistent once you are the one using it.
Start a projectWhy it exists
What keeps a business looking consistent is a set of decisions written down somewhere they cannot be forgotten: which colour means a warning, which weight a heading takes, how much air goes around the mark. The logo is the smallest part of it.
Delivered as a token file, so those decisions live in the code as well as in a document. Change a colour in one place and every page follows.
What’s included
- Logo set, every format
- Colour and type tokens
- Contrast measured to WCAG AA
- Written usage rules
Worth it when
- Nothing was ever properly designed
- Three people make things and none of them match
- The logo only exists as a JPEG someone made
- You are about to build a website
Skip it when
- You have a brand you are happy with
- You need one poster designed
We’ll tell you which of these you are on the first call, and there’s no charge for that conversation.
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